Martech

OCTOBER 20, 2022

“The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. A marketing technologist is someone who designs and operates technology solutions to aid marketing. Train and support marketing staff on using marketing technology products.

X-functional 98

X-functional Objectives and Key Results Technology Technology 98

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. In this series, we dig deeper into the stories of our expert contributors.

X-functional 101

X-functional Technology Technology Construction 101

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

X-functional 117

X-functional Technology Technology Strategize 117

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 97

X-functional Negotiate Contract Technology 97

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. They’ve previously targeted Gen X but want to reach a younger audience. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 120

X-functional Cross-sell Territory Retail 120

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 94

X-functional Legal Campaign Negotiate 94

Lead Fuze

DECEMBER 15, 2023

Aspiring investors can take the leap into this futuristic technology, as AI is closer than they may think. The rise of artificial intelligence (AI) has opened up new horizons for investors willing to embrace this technological revolution. This fund focuses on companies at the forefront of robotics technology and AI development.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 112

X-functional Cross-sell Contract Technology 112

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally.

X-functional 114

X-functional Cross-sell Entertainment Consult 114

Heinz Marketing

FEBRUARY 26, 2021

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I started anew by choosing a specific state and researching its government employees that may be involved in a buying decision for a new technology.

Government 110

Government X-functional Angle B2B 110

Salesforce

DECEMBER 6, 2023

Establish great habits Salesforce Admins build, configure, and automate technology solutions to deliver value. You deliver on four core responsibilities: supporting users, managing data, maintaining security standards, and delivering functional analytics. Always be release-ready. Establish great habits.

X-functional 110

X-functional Trust Technology Technology 110

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. Just because eBay, the BBC, Amazon, etc. You cannot judge that without testing.

UX 130

UX X-functional Angle B2C 130

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 130

Retail X-functional Launch Non-Profits 130

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 90

X-functional Contract Growth Quota 90

SalesPop

MARCH 12, 2021

Probably the primary challenge was that the core technology we began with, which was on-premise, had to be totally transformed to be based in the cloud. A few years back we had to smoothly transfer our existing customers from one core technology to the other. No other CRM offers this kind of functionality today. Account Matrix.

Account management 98

Account management X-functional Pipeline CRM 98

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 98

A/B testing X-functional Campaign Contact 98

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department. Done Project Manager 10 22.96 €70.00 €1,607.20

CTR 137

CTR X-functional Profit margin Contract 137

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 101

X-functional Clients Growth Start-ups 101

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. And releasing new features and versions are table stakes in the world of technology, so don’t fall behind. Their app is free to download, but the goal is to get users to subscribe for $12.99/month

UX 121

UX X-functional A/B testing Follow-up 121

Sales Hacker

JULY 21, 2021

Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function. Unless they need a function your product definitely can’t do, there is always a way to take care of the minutiae. “We

X-functional 125

X-functional Sales Strategize Cold Call 125

PandaDoc

OCTOBER 3, 2023

Virtual selling, role evolution, ethical practices, and immersive technologies will also emerge. Assess existing tech stack and infrastructure Conducting a comprehensive audit of your current technology tools and platforms is crucial. Before fully integrating this technology into their website, they conducted a pilot test.

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

X-functional 69

X-functional Territory Entertainment Price 69

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 78

B2B X-functional Cold Call SQL 78

InsightSquared

NOVEMBER 20, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. A common one is determining the output of sales activities, how many are typically needed to make X dollars. The best and most effective processes I’ve rolled out came as a result of a cross functional effort. On to the last lever: Management.

X-functional 54

X-functional Cross-sell Sales CRM 54

Heinz Marketing

OCTOBER 22, 2019

To do so, IDC forecasts worldwide spending on technology and services that enable digital transformation will reach $1.97 It’s not easy to rationalize this level of investment so organizations focus on the technology and the efficiencies gained rather than improving the value delivered to customers. trillion in 2022. Process matters.

Customers 46

Customers X-functional Technology Technology 46

Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. Source : UX Themes. UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress.

E-commerce 98

E-commerce X-functional UX Niche 98

Lead Fuze

DECEMBER 1, 2021

It’s important to make sure any technology you use integrates seamlessly before starting a project. From recruiting to closing, technology plays a huge role in the sales process. The company offered me $X,000. If you use a CRM like Hubspot or Salesforce, email functionality may already be built in. Contact made.

Appointment 52

Appointment X-functional Sales CRM 52

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. She’s also previously served on the board of several Montreal technology startups, and she’s got more than 30 years of industry experience in languages, including 10 years in senior roles with Berlitz International in California, Washington DC, and Canada.

Territory 75

Territory Finance B2C X-functional 75

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Transportation 54

Transportation X-functional Contract Sales 54

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

Hubspot

APRIL 4, 2023

I'm already testing different AI tools, and I'm excited to see how this technology can help my clients streamline their marketing efforts." Describe a time when you worked within a cross-functional team to complete a project. For instance, "One example that comes to mind is when I was working with a client who wanted to [X].

Consult 66

Consult Objectives and Key Results X-functional Construction 66

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. Studying your competitors’ technology stacks can shed light on their level of maturity as a digital marketing organization.

UX 126

UX X-functional A/B testing User Experience 126

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Transportation 75

Transportation X-functional Sales Contract 75

Sales Hacker

OCTOBER 19, 2018

The product can answer questions like, “What technologies does my target prospect use?” We are seeing early signs that we may be heading into a heavy period of sales technology stack consolidation. Look at G2 Crowd’s positioning chart for “sales intelligence technology”, which includes both Zoominfo and Datanyze.

X-functional 58

X-functional Technology Technology Sales 58