article thumbnail

AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

article thumbnail

For consumers, AI is the new IoT

Martech

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Gambling 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real persuasion doesn’t require manipulation

Martech

That leads to a rise in dark patterns, fake urgency and shady psychological pressure tactics that do nothing but erode trust. A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. I’m here to set the record straight.

article thumbnail

Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. This makes them a great space to build trust with customers by creating a banner or infographic on the invoice with links for additional information.

Finance 104
article thumbnail

45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]

Hubspot

lawmakers earlier this month seems to have done little to restore trust in the company. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings. Less than half of the respondents (43%) report that their trust in Facebook has stayed the same. Source: Blind.

Trust 78
article thumbnail

The ROI of Losing: How to Rethink Loss in Sales

Salesforce

This not only hurts the trust between you and your team, but compromises critical components of your sales process, like CRM integrity and forecasting. These tactics arent just ineffective, but they also pave the way for a cover up sales culture.

article thumbnail

Timeless growth principles that scaled $20M to $450M

Sales Hacker

Every customer interaction is a chance to build trust, deliver value, and create loyalty that no automation can replicate. Scaling without technical depth leads to slow deals and lost trust. Flawless implementations earned trust (and more logos). Its still the ultimate differentiator. Think of onboarding as revenue activation.

Growth 70