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2020 in Retrospective

Heinz Marketing

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price! Businesses are trying to connect on a personal level.

Territory 141
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Tech Trends to Take Your Sales Tech Stack to the Next Level: The Startup Sales Stack Report 2020

Sales Hacker

This means responding with greater flexibility, offering shorter billing cycles, subscription pauses, or creative discounts for longer contracts. Everflow has also been voted as the best for support, while Contract Works stands out for its ease of use. You can access the full 2020 Startup Sales Stack Report here. The X Factor.

Contract 119
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Ultimate List of Ecommerce Tools For 2020

Hubspot

So what’s the best ecommerce tool for 2020? The 10 Best Ecommerce Tools of 2020. I’ll give you an in-depth overview of the features, benefits, pricing, and use cases for each one of these tools as we continue through this guide. Shopify Pricing : Shopify has three different plans—Basic Shopify, Shopify, and Advanced Shopify.

Retail 100
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5 Interesting Learnings from Docebo at $145,000,000 in ARR

SaaStr

And while it’s stock price is down from its 2021 peaks, it’s still up 2x since its 2020 IPO. Docebo’s pricing is on the “corporate” side of LMS. It doesn’t compete at the bottom of the market, and targets top logos with a reasonably priced product. That’s right.

Contract 133
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Your Product Has to Be Easier to Buy Than to Use

SaaStr

Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well. And in the end in 2020, they can create a buying process that for us at least, is just way too hard and long. Make pricing < $50,000 at least as simple and transparent as possible. And price it that way.

Product 131
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5 Interesting Learnings from Zendesk at $1.6 Billion in ARR

SaaStr

Up from 29% in 2020. But Zendesk has also raised its prices substantially over time, with price per agent now $49-$99 / month. And signing longer contracts (19 months) with higher retention and lower churn. #5. Even though Zendesk still has thousands and thousands of SMB customers. #2. NRR/NDR remains strong at 120%.

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This day in search marketing history: January 8

Search Engine Land

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Apparently In Limbo, As Contract Running Out.