Sat.Apr 27, 2024 - Fri.May 03, 2024

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Why Founders Leave After Acquisitions

SaaStr

Why do founders leave after their companies are acquired? There are many nuanced answers, but in the short and medium term, it’s incentives. Acquirers use 3 incentives to get founders to stay: Sticks. If you leave, you lose X% of the consideration. Acquirers try to put 30%-40% of the founders’ consideration at risk, if they can get away with it. This sort of works, but it leads to “rest-and-vest” behavior if not thoughtfully combined with Carrots (next point).

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MarTech Moment: Operationalizing Koala

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Determining if it is the right fit for your use case is next. And once you decide to purchase it for your organization, operationalizing it with people and processes is key to its success. Last month, my colleague, Win Salyards wrote about Koala and its features as an ABM tool.

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