Iannarino

APRIL 22, 2024

The Challenges of Establishing Authority in Sales Workshops The group in the workshop I was conducting wasn’t quite ready for the two topics I was teaching. The first obstacle was the concept of being One-Up, and the corresponding need to be an expert and an authority. It took a little time to help them recognize how much more they knew about what they sold compared to what their clients knew about it.

Clients 251

Clients Sales 251

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic.

Territory 126

Territory Engineering Service Process 126

Salesforce

APRIL 22, 2024

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.

Clients 111

Clients Consult Promote Contact 111

Search Engine Land

APRIL 22, 2024

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines providing direct answers, as opposed to having to click on a website to find an answe

Launch 112

Launch Engineering 112

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Follow-up

Partners in Excellence

APRIL 22, 2024

As trivial as it may seem, the ability to pay attention is one of the most important behaviors for success. But what does this really mean, particularly when we have so much competing for our attention, and when we invest so much in getting the attention of others? Too often, it seems we focus more on the mechanics of what we do. losing sight of our purpose or what our actions mean–to ourselves and others.

Drivers/motivators 105

Drivers/motivators Closing Customers Sales 105

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the web. Once sufficient learnings are extracted, Google then retires or de-emphasizes these structured data formats, making them less impactful or obsolete.

Engineering 104

Engineering Start-ups Follow-up Up-sell 104

Partners in Excellence

APRIL 22, 2024

Preface : My first real experience of Jim Berryhill was in 2012. We were sitting in his lake house (North of Atlanta), with his business partner, John Porter and his son, Jake. It was in the very early days of Decisionlink, we were solving the problems of business value selling. They were just launching the company, I was advising them on the launch strategy.

Teamwork 101

Teamwork Sell Strategize Launch 101

SaaStr

APRIL 22, 2024

So this is the time of the year when founders step down. Often quietly. Folks recover a bit from the end-of-year push, reflect, and sometimes … decide it’s time to bring in someone new. A CEO to take things to the next level. Etc. And even more of us think about it. Heck, I’ve thought about it several times over the years. I always try to talk founders out it handing over the reigns.

Trust 106

Trust 106

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead generation 103

Lead generation Click Through Rate Contact Follow-up 103

Search Engine Land

APRIL 22, 2024

Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing.

Gambling 96

Gambling Entertainment Retail Launch 96

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.

Government 99

Government Niche Customers Process 99

SaaStr

APRIL 22, 2024

Dear SaaStr: How Do I Craft a Winning Investor Deck for an Early-Stage Startup? Here’s my #1 piece of advice: Get it all down to One Slide. "How to Create a Compelling Investor Deck: The Power of the First Slide" pic.twitter.com/AyyS7lHATz — SaaStr (@saastr) March 22, 2024 With 6-7 points on that slide. Not more. Not using 6 point font.

94

94

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).

Retail 89

Retail Engineering Conversion Start-ups 89

Understanding the Sales Force

APRIL 22, 2024

During most of April, I’ve been frequenting a Smoothie Bar near the place we are staying and when I take my first sip each day, one thought occurs to me each time. “Why don’t the smoothies I make at home taste this good and why doesn’t the texture of my made-at-home smoothie compare?” I asked the owner and he said, “I use the same ingredients!

Drivers/motivators 81

Drivers/motivators Construction Sales CRM 81

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Campaign

Closing Bigger

APRIL 22, 2024

AI for Sales – The Power of an Exponential Mindset in Sales Organizations Most of my sales keynotes have been focused on AI over the past six months. There’s a huge interest in investing in AI sales tools but many organizations are missing the exponential sales mindset and organizational DNA required to truly benefit. A quick disclaimer: Parts of this sales podcast summary were written with the assistance of AI and then edited by me.

Sell 59

Sell Networking Sales Technology 59

G2

APRIL 22, 2024

G2's SVP of Product R&D Operations, Marty Duffy, shares productivity tips gleaned from his panel at G2 kickoff, where 4 G2 experts weighed in on leveling up productivity for career success.

Product 52

Product 52

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause of the loss and what you do next.

Launch 108

Launch Engineering Cross-sell Trust 108

G2

APRIL 22, 2024

Solar design software is revolutionizing the way sales teams operate. These solutions assist in satisfying consumer needs for ecologically responsible solutions by simplifying system design and producing aesthetically pleasing fixes. This technology accelerates the adoption of solar energy and improves sales presentations and accuracy.

Sales 52

Sales Presentation Technology Technology 52

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Promote

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.

B2B 118

B2B Cross-sell Campaign CRM 118