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How To Meet With 200+ Top CIOs, CDOs, CTOs and More at 2020 SaaStr Annual

SaaStr

We’re just 20 days away from 2020 SaaStrAnnual.com and there are so many new things in store! It’s an incredible group, and they are already setting up 1:1 and other meetings with top enterprise CEOs. If you aren’t there yet, we’ll have another one next year once you cross $15m ARR!!). How can you come?

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Here are the 7 BEST data-backed sales tips of 2020

Gong.io

We will NOT miss you, 2020. Cause 2020 wasn’t a *total* wash. . Below are seven best-of-the-best tips from 2020 — all backed by data. Use ‘em to cross the finish line and sprint into 2021. . Reason for the objection: They’re bought in, but they need to figure out how to sell it internally. .

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Who’s Coming to the 2020 SaaStr Annual: Stage, Role, Countries, and More

SaaStr

I thought it might be helpful and fun to share some of the demographic data of who’s coming to the 2020 SaaStrAnnual.com on March 10-11-12 in the SF Bay Area. But if you want to meet with, interact with, share with, and sell to 5,000+ SaaS and Cloud CEOs (out of 15,000 attendees), SaaStr Annual is the place.

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Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Hubspot

Here, I'm going to explore why our current editorial strategy is limited, and how we can refine it for better results in 2020. Over the last several years, we've moved from the linear funnel to the looping decision journey, which has four phases -- awareness, consideration, purchase, and up-selling (or cross-selling).

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How digital-first customers respond to trust-based marketing engagement

Martech

Another road to trust comes out of how brands that sell products manage everything else. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. Communication.

Trust 98
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 96
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This day in search marketing history: January 22

Search Engine Land

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google Founders To Sell 10 Million Shares Over Five Years 2010: This was part of a plan to diversify their portfolios over time.