article thumbnail

What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. High performers, on the other hand, are past that phase.

article thumbnail

3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

article thumbnail

This day in search marketing history: February 10

Search Engine Land

Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Google May Be Sued By Russia’s Quintura Over Wonder Wheel 2010: Quintura held 8 patents on the technology. Ah, Google FIber!

article thumbnail

How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.

article thumbnail

How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. At Accenture, sustainability is inclusive of everything – from environment and equality, to technology and economics. Take a look at what we’re learning from organizations leading the way. Build a sustainable business model.

article thumbnail

Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. As of 2021, AR’s market size was $6.12 If there ever were a golden word in marketing, it’d be evolution.

Sports 141