SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. Another example is HubSpot.

Growth 81

Growth E-commerce Profit margin Strategize 81

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 87

Cross-sell Account management Clients Growth 87

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. Fifty-five percent of Americans were looking to change jobs in the next year, according to the August 2021 Bankrate Jobseeker Survey. They need to be confident and aggressive on one hand, steady and predictable on the other. It’s storytelling. The great resignation.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Salesforce

AUGUST 12, 2021

In that sense, we function as strategic partners and project managers. Sales informs us about the kinds of things their customers might want in market, and we go about activating those.”. To deliver real-time, relevant customer experiences, marketing and sales must be in lock-step alignment on activities that grow revenue.

Campaign 98

Campaign Contract B2B Conversion 98

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

Gong.io

AUGUST 19, 2021

It evaluates numbers in market leadership, operating metrics, valuation, and company culture. Gong is honored to be on the 2021 Forbes Cloud 100 list , and we’re even more excited to be featured alongside 49 of our amazing customers. Thomas B, Strategic Account Executive , HighSpot. That’s right.

Strategize 62

Strategize Growth Pitch Gaming 62

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Heinz Marketing

OCTOBER 12, 2020

And both the data that I’ve seen from companies, the research I’ve seen from people who ask what and what’s working and then even some of the stories you’ve been able to share, not only is outbound not dead, it is alive and thriving and a lot of companies are using it in smart strategic ways to build their pipelines.

Pipeline 133

Pipeline Cold Call Sales Clients 133

Hubspot

JUNE 8, 2021

In 2021, the average base salary for an account manager. The average base salary for an account executive in 2021 is $57,000 , and commission can range from $4,000 to $51,000. The average base salary of a VP of sales in 2021 is $163,520 and the average commission ranges from $10,000 to $103,000. Image Source. Image Source.

Commission 76

Commission Territory Finance Inside sales 76

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. They also shared what strategic and holistic actions companies should take to optimize their organization and manage costs. Data shows a significant shift in company valuations happened from 2021 to 2022.

Consult 16

Consult Growth Profit margin Strategize 16

Sales Hacker

MARCH 30, 2021

Sam Jacobs: I’d be remiss not to tell you about Unleash 2021 on May 11th – 13th. We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies.

Sell 103

Sell CRM Appointment Up-sell 103

Highspot

NOVEMBER 27, 2019

Meet Director of Services & Sales Engineering Danny Clarke and Strategic Accounts Director Jess Turner, who joined our Highspot team earlier this year. This is especially true at Highspot, where our sales enablement solution is specifically designed to help go-to-market teams have better customer conversations.

Service 52

Service Negotiate Sales Up-sell 52

Highspot

APRIL 12, 2019

Strategic companies know that when competition for buyer attention is fierce and a silver medal doesn’t cut it, they need to gain a competitive edge through delivering a standout buyer experience. Go-to-market leaders in companies of all sizes want to know what good enablement looks like so they can keep up with their competition.”

Sales 45

Sales Customer Relationship Management Technology Technology 45

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it.

Cross-sell 63

Cross-sell GTM Territory Sales 63

Heinz Marketing

SEPTEMBER 21, 2020

The Q2 sort of field marketing season really took a sharp left-hand turn. How has sort of go to market strategy really shifted, and what are people learning about that so far this year? Cheri: You’re right about the field marketing world just shifting. In some cases, just hit the brakes entirely. It was overnight.

Pipeline 106

Pipeline Sales Start-ups Clients 106

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. ” (Predictions 2021: B2B Sales, Forrester Research, Inc., ” (Predictions 2021: B2B Sales, Forrester Research, Inc., SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. SEATTLE, Feb. About Highspot.

Growth 129

Growth Strategize Sales Contact 129

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7%

Launch 64

Launch Government Strategize Sales 64

SaaStr

JULY 25, 2021

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. Also, don’t miss out on SaaStr Annual 2021 coming up FAST Sep 27-29 in SF Bay Area! But if they’re plateauing or they’re going down, then something’s wrong.

Up-sell 96

Up-sell SQL Product Start-ups 96

Sales Hacker

NOVEMBER 24, 2023

10 Important Career Tips Advice from seasoned go-to-market executives at the top #1 “ Take control of your own destiny. Led by Lars Nilsson , who coined the phrase account-based sales development himself, this will be both a strategic and tactical session. Let’s get into it. This week’s newsletter is sponsored by Flex.

GTM 85

GTM Trust Growth Start-ups 85

Highspot

NOVEMBER 14, 2022

The ideal enablement platform will unite your marketing, enablement, and sales functions to save valuable time that could be spent building customer relationships and driving strategic initiatives. According to a 2021 study by McKinsey & Company, 71% of buyers today expect to have a personalized experience.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Government 52

InsightSquared

JUNE 8, 2021

BOSTON — JUNE 8, 2021 — InsightSquared , a leader in revenue intelligence and forecasting, and RingLead , a leader in data orchestration and RevOps automation, today announced a strategic partnership providing customers a unified, accurate view into every prospect and customer, their activity and their influence—throughout the buyer’s journey. “By

Contact 62

Contact Strategic partnership Cross-sell Pipeline 62

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. Everyone is trying to figure out the go-to-market learning curve.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Martech

AUGUST 2, 2021

Anyway, as some reflections on vaccines below indicate, one way or another we need a greater sense of security if we’re to be able to plan and strategize for the future. Much of the marketing data that’s been published for Q1 and Q2 2021 show increased consumer demand (compared to last year) across verticals. And get out more.

Government 110

Government Strategize Launch Drivers/motivators 110

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Anything less is failure. Amy Reczek.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These are the strategic questions that competitive research allows you to answer.

Launch 96

Launch Product Non-Profits GTM 96

SBI

FEBRUARY 24, 2021

In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience. Enterprises have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Sales Hacker

APRIL 21, 2021

Full time offer with Intel on their strategic finance team. Assist the CEO and sales leadership team with go-to-market planning. Interned for Experian developing an international GTM strategy. Summer internship with Intel’s VC group developing M&A strategies for their media and strategy play.

Finance 101

Finance GTM Cross-sell SQL 101

SBI

JANUARY 12, 2022

Tel Aviv, Israel, January 12, 2021. We decided to become a strategic investor in Second Nature because we’re already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come.” Second Nature was recently named a 2021 Gartner® Cool Vendor in Conversation Intelligence.

Launch 31

Launch Pipeline Sales High impact 31

SaaStr

AUGUST 26, 2022

Jason Lemkin: Crossover funds can go where it’s greener. For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. So any best practices around, do you just go higher because you need bigger budgets, or do you go lower and split up the solutions so you get your foot in the door?

Quota 79

Quota Growth Product Closing 79

Salesforce

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Co-Founder, Women in Sales Club and Strategic Account Executive, Alyce, Chicago, Illinois. Strategic Account Executive, Terminus, Charleston, South Carolina. Alexine Mudawar. Ali Powell.

Gaming 98

Gaming GTM Consult Sales 98

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

GTM 52

GTM Government Sales Strategic partnership 52

Sales Hacker

APRIL 20, 2021

And before jumping into what you’re about to listen to, I’d be remiss not to tell you about Unleash 2021. You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies.

Growth 94

Growth CRM Consult Start-ups 94