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Getting Go-To-Market Teams on the Same Page

Highspot

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

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Three Sales Enablement Trends to Watch in 2021

Highspot

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

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2021: Outreach's Year in Review

Outreach

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series. The Highlights.

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SaaStr Podcast 436: The State of the Cloud 2021 with Bessemer Venture Partners

SaaStr

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Each of those, independently, are massive market cap drivers for their businesses as well. Is Cloud growth sustainable for the long term?

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Three Takeaways from the 2021 Gartner Market Guide for Sales Enablement Platforms

Highspot

They are used for internal and partner/channel enablement” (Gartner, Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushee, 17 August, 2021). . Go Unified or Go Home. What does this mean for buyers? What would one such enablement platform look like?

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2021 State of Sales Forecasting Research Finds 68 Percent of Companies Miss Their Forecast by More Than 10 Percent

InsightSquared

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

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What is account-based marketing today and how has the space evolved?

Martech

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

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