Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

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Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Unbelievable! By Zoe Ashbridge. Published March 13.) By Tony Hill. Published May 11.)

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Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Business email address Subscribe Processing.

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Search Engine Land

DECEMBER 8, 2023

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is powered by a LLM called Grok-1, which contains web data from as recent as Q3 2023, as well input from human assistants. xAI plans to add support for processing video, audio, and other types of content in the future.

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Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Menachem Ani. Published Jan. By Frederick Vallaeys.

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Martech

DECEMBER 30, 2022

And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. Processing. Where do retail media networks go from here?

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Martech

MAY 2, 2023

One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Business email address Subscribe Processing. The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. Get MarTech!

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Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

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Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. Boots Christmas Advert 2023 | #GiveJoy | Boots UK ,” with a CES of 7.27. Snapper: The Perfect Tree | John Lewis & Partners | Christmas Ad 2023 ,” tied with a CES of 7.11. Business email address Subscribe Processing.

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Martech

OCTOBER 3, 2023

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Get MarTech! In your inbox.

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Salesforce

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! How to Boost Collaboration and Process Efficiency : Explore how process mining and unified flows help you quickly identify opportunities to optimize your business processes.

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Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Audience analytics is more research-based versus performance-based and happens before a campaign launches. Get MarTech!

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Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched. There will be an AI for that!

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Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. In 2023, adtech will step up to meet this demand from advertisers.

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Highspot

JUNE 1, 2023

The majority of sales leaders consider enablement as a practice to be mission critical and prioritize their enablement platform as a top three tool in their revenue tech stack, according to 2023 research conducted by Gerson Lehrman Group on behalf of Highspot.

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Martech

MAY 28, 2024

In the past several years, the survey identified a number of interesting trends: Marketing automation platforms are the most-replaced martech application for three years running as we launch the 2024 survey. A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.

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Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient. Keep your eye on these for 2023. SUBSCRIBE See terms.

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Search Engine Land

JUNE 4, 2024

This has been an issue since at least December 2023 and is now resolved. If your home page is already showing your preferred site name, remember to also allow time for Google to recrawl and process your internal pages.” April 2023 (I have this as March): Site names were added for desktop for the same set of languages.

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Martech

FEBRUARY 6, 2023

New product launches In 2022 there were 376 new product announcements reflecting the output of the investment made in marketing technology companies in the previous two years. Martech in 2023 and beyond So where does this leave martech as we move into 2023? Subscribe Processing. Get MarTech! In your inbox.

Objectives and Key Results 97

Objectives and Key Results Technology Technology Contract 97

Martech

FEBRUARY 7, 2023

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. Continuously evaluate metrics Once you begin launching your marketing, you can’t ignore the data. Subscribe Processing. What does this mean for marketers? It’s time to be more strategic.

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Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Subscribe Processing.

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Martech

NOVEMBER 30, 2022

Processing. Teams can now build and launch enablement programs that drive to the most important KPIs for your business. Next time, I’ll dive into the latest service, marketing, and loyalty programs features included in the Winter 2023 release. Dig deeper: Salesforce unveils features to boost automation for marketing and sales.

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Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

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Search Engine Land

JANUARY 25, 2023

In 2023, resolve to get SEO implemented so that you actually have a chance to compete in the search results. They worked together to implement every recommendation and saw a 900% increase in traffic within the first week after launch. ” /> ” /> ” /> ” /> ” /> ” /> Processing…Please wait.

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Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. Others are investing in processes now to get ahead should we hit recessionary headwinds. .

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Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

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Search Engine Land

FEBRUARY 8, 2024

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. 2023 was our most productive year yet as we accelerated our product velocity and launched more solutions than ever before.”

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Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. Processing. Get MarTech! In your inbox.

Gaming 106

Gaming Retail Technology Technology 106

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

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Search Engine Land

MAY 16, 2024

Preparing for your site migration Managing and optimizing the new site structure and content Improving user experience Managing links Monitoring technical SEO Managing post-launch activities Continuously refining What is a site migration? A site migration refers to the process of making major changes involving a website.

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Search Engine Land

MARCH 14, 2024

Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives. When it was launched, it was a search feature (like a featured snippet) intended to promote external content. Business email address Subscribe Processing.

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Closing Bigger

DECEMBER 14, 2022

Today’s sales podcast is focused on helping B2B Sales organizations prepare to succeed in 2023 and beyond. As a keynote speaker at sales kick-off events I get to look into the mindset and outlook of many sales organizations as they plan for 2023. Sales success in 2023 is not going to look like 2021 or 2019.

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Closing Bigger

DECEMBER 14, 2022

Today’s sales podcast is focused on helping B2B Sales organizations prepare to succeed in 2023 and beyond. As a keynote speaker at sales kick-off events I get to look into the mindset and outlook of many sales organizations as they plan for 2023. Sales success in 2023 is not going to look like 2021 or 2019. Be a fan. *

B2B 52

B2B Contract Finance Territory 52

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Launching soon? The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. .” Why we care.

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Sales Pop!

MARCH 30, 2023

TrendSpider is the platform for you if you want to automate repetitive tasks and simplify your overall research process. TradingView was launched in 2011, and it has one of the most affordable subscriptions. Benzinga Pro Launched in 2010 by Jason Raznick, Benzinga is a Chicago-based financial news and analysis service provider.

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Search Engine Land

MARCH 12, 2024

However, the tech giant is keen on continuing testing to gain a better understanding of how to improve the performance of its Apple Search Ads before the official launch. Apple’s ad revenue is forecast to hit $7 billion this year, up $1 billion from 2023, according to the research firm Omdia. How it works. What Apple is saying.

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