3 reasons why digital video and CTV are booming in 2024
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns.
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