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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. These integrations typically involve data management capabilities. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

CRM 113
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Google Ads rolls out new tool for centralized access to all first-party data

Search Engine Land

Google Ads Data Manager simplifies access to this data, making it more seamless to integrate into your marketing strategy, enhancing your ability to drive incremental revenue, generate more leads and achieve better outcomes for your business. Google Ads Data Manager will become generally available in Google Ads in early 2024.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Salesforce updates Einstein 1 Platform with unified business data

Martech

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024. Business email address Subscribe Processing. Why we care. We’d like to know how it’s been for you.

CRM 113
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

Angle 76
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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot

It's a CRM (or Customer Relationship Management Platform). As part of our 2024 State of Sales Series , our Sr. Lastly, high-performing salespeople are 17% more likely to recognize their CRM as a vital component of the sales process. This is where Customer Relationship Management (CRM) software comes into play.

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The CMO’s guide to aligning martech and business strategy

Martech

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Inefficient processes.