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3 reasons why digital video and CTV are booming in 2024

Martech

Video ad spend is expected to rise 16% year-over-year in 2024. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.”

Retail 131
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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. What’s driving higher customer acquisition costs in 2024.

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3 key observations about the Google March 2024 core update

Search Engine Land

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. Analyzing this update is hard Analyzing the Google March 2024 core update difficult for many reasons. The March 2024 core update was a very different update. Not really.

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2024 Predictions: Retail media networks

Martech

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. But RMNs need to mature.

Retail 121
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Google Marketing Live 2024 registration opens

Search Engine Land

You can register for Google Marketing Live 2024 here. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.” Business email address Subscribe Processing. ” Why we care. Google Marketing Live 2023 was heavy on AI announcements. See terms.

Growth 123
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 125
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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. Business email address Subscribe Processing.

Territory 110