3 reasons why digital video and CTV are booming in 2024
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.”
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