Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

X-functional 129

X-functional Engineering Launch Clients 129

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. Business email address Subscribe Processing.

B2B 116

B2B X-functional UX Campaign 116

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 122

X-functional Customer Relationship Management CRM Relationship Management 122

Search Engine Land

DECEMBER 28, 2023

MCN will officially replace Google Merchant Center in early 2024. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. TikTok’s search ads are not a standalone ads product.

Retail 130

Retail X-functional Launch Non-Profits 130

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. District Judge Amit Mehta isn’t expected to issue a ruling until early 2024. Automated vehicle ads were launched. Google launches dynamic structured snippets for AdWords.

E-commerce 131

E-commerce Launch Campaign Retail 131

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 103

Growth Cross-sell Start-ups X-functional 103