Empower Your Sales Team with a Strategic Enablement Function
Highspot
MARCH 12, 2024
The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.
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