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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Paid search represents 41.8% growth in retail media search.

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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Paid search represents 41.8% If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. growth in retail media search. If spending continues at its current rate it should surpass $106 billion in 2027. growth in 2024, the forecast said. Search and retail media. More on U.S.

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. The Relationship Builder. Final Thoughts.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Growth in Live Video. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. 25 Live Video Stats That Marketers Need to Know. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ).

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What is ecommerce and which trends are shaping its future?

Martech

By 2027, Amazon alone will rake in more than $1 trillion in online sales. It’s impossible to ignore the impact that the COVID-19 pandemic had on ecommerce sales, which in the United States were some $870 billion in 2021 , representing a 50.5% It’s a huge opportunity, but sellers have to be ready to take advantage of the growth.