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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Trust 107
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process. Business email address Subscribe Processing. Get the daily newsletter search marketers rely on. See terms.

B2B 105
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. In your inbox.

B2B 102
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. “We HSBC Bank aligning green operations with portfolio.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89
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How the Salesforce Partner Ecosystem Is Striving For Collective Impact Together

Salesforce

Formstack is a workplace productivity platform that empowers anyone to digitize what matters, automate workflows, and fix processes—all without code. They also help companies automate processes to maximize their Salesforce investment while continually expanding a 360-degree view of their customers. 5 min read. Take the pledge.