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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. TV is as efficient as it is effective.

Trust 107
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. A copilot makes you more productive by doing work on your behalf. So, how do these productivity workhorses get the job done? The best part?

Retail 89
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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce

So when you need to summarize a financial report or train customer service agents , an LLM that uses your real-time data will result in greater performance and accuracy for your teams. Could customer service queries benefit IT development? Could the results of sales calls benefit marketing? The answer to both is yes.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers.

B2B 101