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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers. Outspend on Temu.

Trust 107
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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5 Business Uses for an AI Copilot

Salesforce

That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. This kind of end-to-end support represents what’s possible when your AI copilot has access to all the data in your organization. So, how do these productivity workhorses get the job done? hours per week.

Retail 89
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. You wouldn’t trust a stranger off the street to sell for you — let alone one who’s not sentient.

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How 6 Brands Use Instagram Live in Their Marketing Strategy

Hubspot

Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus. How 6 Brands Use Instagram Live. Global Citizen.

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Starting Up In A Downturn with Cloudflare COO and Co-Founder Michelle Zatelyn (Video + Transcript)

SaaStr

And so you’ve got other hiring managers mixed externally, promote from within. Ben: So this one is at what point as a founder, do you let go and trust those around you? What do you see for the cloud in 2030 and how are you planning for that? And so those people need managers. Michelle: There we go. Probably, probably.