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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Trust 107
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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

It’s more ‘Oh, this technology is great. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one. CIOs often lead the charge because they represent the demands of the entire company. I want to try it on my chatbot.’

Retail 90
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How to accelerate your marketing career using generative AI now

Martech

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

GTM 92
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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89
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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

Same question, but looking further out to 2030… As AI becomes more commonly deployed across the sales profession, buyers will experience a more consistent sales experience in each buyer-seller interaction. Still, it isn’t something I see most technology companies paying attention to in the revenue tech space.

Product 52
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The ultimate guide to contractor management software with tips and benefits

PandaDoc

The market for construction software is expected to reach $3.875 billion by 2030. This isn’t an exhaustive list, but it represents the most common problems you may expect to see. PandaDoc improves security and trust with integrated legally binding e-Signatures. It has market-leading collaborative tools.