ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Cross-sell existing customers? Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign.

Campaign 87

Campaign A/B testing Pitch Cross-sell 87

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Or you could even opt for a more rigorous lead qualification process via email nurturing or drip campaigns.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: VAT19. Example: Vidyard.

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86