Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JANUARY 26, 2016

Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Driving it is the UX. The other reason is to identify, quantify, and communicate UX to stakeholders. There are many metrics used to measure UX. Test Level Satisfaction.

UX 69

UX User Experience Promote A/B testing 69

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. Conversion is expanding beyond just the core user experience. For example, a web designer.

Conversion 87

Conversion UX A/B testing SQL 87

Hubspot

JANUARY 30, 2019

As marketers, we all know what macro conversions are -- simply put, a macro-conversion is the primary goal of your site. For instance, Amazon's macro conversion is when a user purchases a product. Boston Web Group's macro-conversion, on the other hand, is when someone requests a consultation appointment.

Conversion 77

Conversion A/B testing UX Appointment 77

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. It opens the door for detailed analysis. ChangeAgain.me

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g. via Unbounce).

Conversion 132

Conversion A/B testing Niche UX 132

Martech

MARCH 7, 2022

“It gives you the ability to rapidly innovate, test a hypothesis, get feedback, make another decision, test that decision, get more feedback, and do that all very, very quickly, so you can stay on track.”. Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research.

Customers 89

Customers Launch A/B testing Campaign 89

ConversionXL

MAY 3, 2020

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.) ” (via NN/g).

UX 63

UX User Experience X-functional Launch 63

Hubspot

JUNE 21, 2019

If we personalize the messaging we should see conversions increase by X% within [timeframe]". HubSpot's WordPress plugin gives you an all-in-one marketing and lead generation tool to help you collect leads , create popup forms , live chat with visitors, and send all that data back to a free CRM to use for campaigns. Conduct research.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Conversion rate: Understand marketing success Where to track conversion rate 10. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

OCTOBER 5, 2016

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. This information gathering happens by subjecting the item to be tested to various experiments.” (via via Quora). ” (via NN/g).

UX 104

UX User Experience X-functional Launch 104

ConversionXL

JULY 22, 2021

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. This can increase bounce rate and hurt conversions.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

AUGUST 30, 2018

Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Good UX can help with each of those things. They also validated design choices quantitatively with “voluminous” user testing.). User research is the foundation for those gains. Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Conversions: what do we define as a quality conversion. Conversion rate? What is it? Who is it for? How do you talk about it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. You gain better insights into conversion rates, keyword performance and estimated traffic. Requires A/B testing and experimentation to support a long-term strategy and ROI. PPC vs. SEO? Or PPC + SEO?

Engineering 96

Engineering Objectives and Key Results A/B testing UX 96

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. From conversations with customers, support emails we receive and general feedback we can see that converting smartphone visitors into leads proves continuously challenging. In Indonesia, 91%. image source ).

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. Did they find your website via a campaign? What was the traffic source?

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Test it for yourself. CXL Live is an experience. is also optimization.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 27, 2013

The goal of this book is to give you a step-by-step guide to boosting conversions on your site – from design to copywriting to marketing efforts. Conversion Optimization 101. What You Have to Know About Conversion Optimization. How Images Can Boost Your Conversion Rate. How to Use Video to Increase Conversions.

A/B testing 105

A/B testing UX Technique Price 105

ConversionXL

JUNE 26, 2017

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Jeff Sauer: Attribution is B t. Less than 100-1000 conversions: No.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. Come up with several options and stress test each of them. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Test your UVP using: A/B testing. Pay-per-click advertising.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

MAY 12, 2016

But there’s something almost no one is talking about… Website templates are not optimized for conversions. Running campaigns in high volume in order to get conversion rates requires quick turnaround, which templates are great for. That’s your job. Tweet It!]. Just How Popular Are Website Templates?

UX 72

UX Minimum Viable Product Launch Start-ups 72

PandaDoc

NOVEMBER 2, 2022

It’s the most important strategy to use when sending emails to cold leads, and can really make or break your email campaign, so make sure you do your homework and tailor your emails to your recipients. Define the goal of your outreach campaign. Next, you need to define what you want to achieve with this cold email campaign.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 15, 2015

You can use email at all stages of the sales conversion funnel and target a wide range of buyer personas and purchase needs. Not to mention, email has a close tie to monetization: in addition to selling sponsored placements, publishers can leverage the channel to nurture audiences and drive engagement at all stages of the conversion funnel.

A/B testing 46

A/B testing B2C UX B2B 46

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Build a business case around conversion optimization. Three tactics to maximize revenue from a CRO program: Free test software.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Not happy with your conversions? Now let’s look at another piece of data.

A/B testing 123

A/B testing Conversion UX Campaign 123

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Andrew Anderson: The Discipline-Based Testing Methodology.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

JULY 28, 2016

Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships.

A/B testing 74

A/B testing Objectives and Key Results UX Clients 74

ConversionXL

SEPTEMBER 2, 2020

Through these examples, it’s pretty clear what a bad offboarding UX looks like. Exit interviews can be conducted over a phone or video call so you can have a conversation to get deeper insights than you’d be able to with a survey. Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

Sales Hacker

FEBRUARY 12, 2021

Forecasting: This feature lets you see if your sales team is on target and you can use this data to inform future campaigns. Chat with prospects in real-time using Conversations. Marketing lists and quick campaigns. It’s important to note though that SAP is still a legacy product, in terms of UX and the design of the platform.

CRM 85

CRM Territory Price E-commerce 85