Remove A/B testing Remove Click Through Rate Remove Minimum Viable Product Remove Networking
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Successful retention happens when users are satisfied with your product and leads to them recommending it to people they know. Activation.

Growth 113
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67