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A guide to ad variations in Google Ads

Search Engine Land

As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. If you have values associated with conversions, also include ROAS.

CTR 101
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5 Uncomfortable A/B Testing Questions

ConversionXL

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

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How to improve PPC campaign performance: A checklist

Search Engine Land

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Get this right, and everything else will follow. Enable Google Ads conversion tracking In the age of AI and automation, accurate data tracking is more important than ever.

Campaign 109
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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Only 15%-25% comes from search.

CTR 134
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105
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Why strong Google Ads creative is THE priority for advertisers

Search Engine Land

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Vertical videos with a real-life look and feel and trendy audio is the direction that ads must follow to stay relevant and keep users engaged.

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5 essential PPC skills every agency pro must have

Search Engine Land

Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Identify if your A/B test doesn’t drive a 30% growth in your top KPI. Sometimes, those items aren’t set up to maximize your goals. For example, do you know how CTR impacts CPC?