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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. Multivariate TestingTesting several elements at a time. But we will also dwelve into the differences between A/B testing and Multivariate testing.

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PXL: A Better Way to Prioritize Your A/B Tests

ConversionXL

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. Some good ones (data-backed or result of a careful analysis), some mediocre ideas, some that you don’t know how to evaluate. We can’t test everything at once, and we all have a limited amount of traffic. ICE framework.

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How to use AI to elevate social media campaigns

Search Engine Land

The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. One example is the makeup brand Sephora, which uses AI to improve the customer experience. After researching, the brand discovered that users were overwhelmed by their vast number of products.

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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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5 Uncomfortable A/B Testing Questions

ConversionXL

You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. You’re confident in the result – and implement the winner on your site. Now 3, 6 or 12 months go by. Is the lift still there? “[link].