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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. By Karl Gilis. I agree to get emails.

UX 126
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. For A/B testing: Google Optimize 6. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. This could be content or UX-design-related. For overall web analytics: Google Analytics 2.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Most likely they’ll only remember one – your main selling point.

UX 131
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Organize growth into a cross-functional team.

UX 85
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

We sell success. 'User testing: it's not about asking questions from the user, it's about watching the user behaviour' Ben Labay #elite2019 #elitecamp2019 — Merit Hansmitt (@merithansmitt) June 13, 2019. Don’t just implement findings—you need to A/B test first. Cross-sectional studies, surveys.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Stop selling the way you want to sell, sell the way people want to buy. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Find out more about Bayesian A/B Test calculation and Bandit Testing.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. Summary: Find opps, estimate impact, dig into results, take testing further. Image Credit.

Growth 86