ConversionXL

JUNE 19, 2018

Pricing is a rule. Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Cross-sell/up-sell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You can use AI even when you haven’t mastered traditional testing.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. What’s more, it makes it easy to ensure you have enough personalization to show the lead that you understand their needs (and what you’re selling!). This type of A/B testing makes it obvious which technique is the winner.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86