ConversionXL

MAY 19, 2015

We were optimizing a landing page for truck drivers (goal: get more job applications for trucking companies). If you tested something that worked, you might have discovered something that matters. Test different iterations of this to get even more results. Case study #1. A better alternative is out there. Featured image credit.

A/B testing 106

A/B testing Drivers/motivators Follow-up Gaming 106

Heinz Marketing

MARCH 23, 2023

What motivates them to buy? Use this information to create messaging that speaks directly to their needs and motivations. A/B test your messaging Finally, it’s critical to A/B test your messaging to see what works best. What are their goals? To answer these questions, start by researching your market.

B2B 114

B2B A/B testing Drivers/motivators Up-sell 114

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. The ability to understand the true drivers behind customer behavior across the journey is transformative,” said Zubair Magrey, GM, marketing for U.K. Limits to A/B testing.

A/B testing 88

A/B testing Customers Drivers/motivators Clients 88

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

A/B testing 76

A/B testing CTR Click Through Rate Campaign 76

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

Drivers/motivators 103

Drivers/motivators Profit margin Price Campaign 103

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Hubspot

NOVEMBER 18, 2011

And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements. So without further ado, I present to you 10 great dos and don'ts of A/B testing to motivate you to get moving and start doing more testing. 10 A/B Testing Dos and Don'ts.

A/B testing 57

A/B testing Click Through Rate Start-ups Drivers/motivators 57

Heinz Marketing

NOVEMBER 30, 2019

The Key Difference Between Multivariate Testing & A/B Testing. A closer look at multivariate testing vs. A/B testing and when to use which. Action spawns courage and generates motivation, don’t wait for inspiration to strike. Great article, Vivian Hou. Thanks, Corey Wainwright via HubSpot.

A/B testing 93

A/B testing B2B Drivers/motivators Prospecting 93

SaaStr

DECEMBER 14, 2022

You can also take the opportunity to get as much data as possible from your free offerings – A/B testing, product-led motions, et cetera – to ensure you seamlessly achieve the widest distribution. NRR, Growth Drivers, and More vs. Less. Balanced Growth Drivers. In the end, all customers benefit. Key Takeaways.

Drivers/motivators 85

Drivers/motivators A/B testing CRM Growth 85

Lead Fuze

AUGUST 17, 2021

The answer is A/B testing — a process that pits two versions of the same message against each other in order to determine which variation drives more desired outcomes. In the case of cold sales email , in particular, A/B testing can help you get: More opens. Here are the benefits of A/B split testing for your business: .

A/B testing 98

A/B testing Follow-up Prospecting Campaign 98

ClickFunnels

JANUARY 8, 2023

This is a big motivator and, when it comes to crafting subject lines (more on that later), this is very important. Use A/B Testing To Optimize Your Emails If you want to maximize the effectiveness of your emails, you need to be testing them. This is where A/B testing comes in.

Campaign 130

Campaign A/B testing Click Through Rate Trust 130

Veloxy

FEBRUARY 1, 2024

CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce. In addition to setting goals, providing incentives can further motivate your sales reps.

Product 130

Product Quota Objectives and Key Results CRM 130

Highspot

MARCH 21, 2024

Highlight distinctions with Features-Advantages-Benefits (FAB) FAB emails are most effective when you want to clearly communicate your product’s value in a compelling manner and motivate your prospects to take action. Response Rates After reading your email, the response rate measures how many recipients are motivated to converse.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Search Engine Land

MARCH 7, 2024

Dig deeper: How to use Google Ads to get more donations for your nonprofit Monitor the competition If you need further motivation to keep a base monthly advertising budget in place throughout the year, monitor your competitors.

Non-Profits 106

Non-Profits A/B testing Campaign Clients 106

Search Engine Land

MAY 9, 2024

Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. Intentionally test your tactics and continuously monitor performance. Leverage a modern framework for running SEO tests. A/B test everything from metadata to messaging to content structure.

A/B testing 103

A/B testing Entertainment Engineering Campaign 103

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 122

A/B testing Engineering Launch Drivers/motivators 122

ConversionXL

DECEMBER 11, 2018

But when it comes to customer-service professionals, their core motivation is much different. Music is a primary driver, or “cue,” for an emotional response. For the Beacon > Bacon campaign, I leveraged the power of emotional advertising by conducting an A/B test on the type of music for 15-second Facebook video ads.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

The 5% Institute

MAY 21, 2023

It can motivate potential customers to make a purchase, leading to increased conversions and revenue generation. Researching their demographics, pain points, and motivations enables businesses to tailor their message accordingly and create a connection with the recipients. Want To Close Sales Easier?

A/B testing 52

A/B testing Click Through Rate Objectives and Key Results Technique 52

Heinz Marketing

MARCH 24, 2022

Ask questions to motivate readers to open your email for answers. . Leverage A/B testing opportunities and improve those open rates! Align what you have to offer in your email without giving it all away. What’s one way to do this? Appeal to readers’ curiosity and their potential pain points. Here’s a great example.

A/B testing 113

A/B testing Technique Consult Launch 113

ConversionXL

FEBRUARY 3, 2022

Your goals should be motivating, rewarding, achievable, and accountable. For example, if you’re aiming to hit $28 million in revenue by the end of the year, you could set a stretch goal of $32 million, as an extra motivator even when your team has a good quarter. Deploy goals and stretch goals should as motivators.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

JULY 7, 2023

A/B testing: Test different versions of your emails (subject lines, content, etc.) and see what works best with A/B split tests. Additionally, it offers email marketing tools like personalized emails, A/B testing, and automation to nurture prospects throughout the sales process.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Martech

MARCH 7, 2023

Knowing the company’s products helps us understand stakeholder motivations, needs and requirements and better tie their work to the organization’s goals and performance metrics. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX.

Product 85

Product Hospitality A/B testing UX 85

ConversionXL

JULY 25, 2022

Combining the two is what motivates users to take action. When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Hubspot

JANUARY 16, 2020

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. A/B test your targeting to ensure it's impactful. If you're new to A/B testing, it's a good one to add to your arsenal of marketing techniques.

A/B testing 89

A/B testing Launch Campaign Technique 89

SaaStr

AUGUST 8, 2023

In 2014, storage had historically been Dropbox’s most significant cost driver, with hundreds of millions of dollars spent on AWS. A/B tests were conducted to try product changes and assess the financial impact. Gross Margins skyrocketed, and the Strategic Finance team was tasked with improving margins.

Finance 66

Finance Strategize A/B testing Growth 66

Salesforce

MAY 3, 2024

Don’t forget to A/B test your landing pages to see what resonates most with customers. Free returns are also a powerful motivator and can put shoppers at ease when they decide to buy from your site. Create an action plan with your top three drivers and personas. Make sure “Add to cart” and “Buy now” buttons are prominent.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Cohort Analysis 101. Activated users in February.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Salesforce

NOVEMBER 17, 2021

Social media will become an even greater revenue driver this year. Test everything. A/B test your creative and copy to evaluate assets and special offers. Discover the tactics you need to succeed. GET THE NEW HOLIDAY RETAIL PLANNING GUIDE. Boost your social media holiday marketing strategy.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

The 5% Institute

JULY 13, 2023

Optimizing Conversion Rates Continuously optimize your conversion rates by testing and refining your prospecting strategies. A/B test landing pages, call-to-action buttons, and email subject lines to identify the most effective approaches for converting potential clients into customers.

Prospecting 52

Prospecting A/B testing Click Through Rate Drivers/motivators 52

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

A/B testing 111

A/B testing Strategize Drivers/motivators Conversion 111

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Which do you feel would be easier to test and why? A/B Testing. Or at least, that’s the idea).

A/B testing 133

A/B testing Represent Non-Profits Price 133

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. With this knowledge, you can better design and position your product to align with their emotions and motivations.

A/B testing 105

A/B testing Technique Drivers/motivators UX 105

Sales Hacker

JUNE 15, 2020

So before you reach out to anyone, you need to understand what motivates them. A/B testing. A/B testing will help you understand what content works better for your niche. With that data, you’ll be able to figure out what motivates your customers to reply, so you can optimize your content workflows even more.

A/B testing 112

A/B testing CRM Pipeline Sales 112

ConversionXL

DECEMBER 19, 2016

We just launched a comprehensive guide (247 guidelines) on ecommerce best practices , all derived from user testing and custom research. If you’re under 1000 purchases a month and can’t run your own A/B testing program yet, you can use this report as a list of action items.

A/B testing 85

A/B testing UX Launch Drivers/motivators 85

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 73

A/B testing Engineering Launch Drivers/motivators 73

ConversionXL

JUNE 26, 2019

In fact, our experience running over 1,500 online fundraising A/B tests has shown that traditional “best practices” are rarely the most effective way to increase donations. In reality, donors come to your donation page with a huge variety of motivations. Let’s cover each type in more detail. General donation page.

Conversion 102

Conversion A/B testing Campaign Non-Profits 102

ConversionXL

MAY 7, 2014

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. One of these tests involved using Facebook Login on checkout pages. They used Visual Website Optimized to run the test on 8000 visitors. The Execution.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127