ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result. Image Source. Image Source. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Message ads.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. Benefits of PPC. Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Sales workflows provide flexible and adaptable roadmaps that can be continually improved to keep up with evolving consumer needs and preferences.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Magic quadrants are useful for conceptualizing complex data where a data point might contain up to four traits. Sunburst diagrams.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. A/B testing, then, is an attempt at establishing some form of causal inference. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

OCTOBER 30, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.

A/B testing 74

A/B testing X-functional Launch Start-ups 74

ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. You jump into Ahrefs’ Content Explorer and pull up a list of “Top content.” This includes the Domain Rating, brand recognition, and social media following. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.).

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Organize growth into a cross-functional team.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). How do you decide to assign X experience to Y segment? Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Pay them upfront so they don’t try to say X to get the money. Characters.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

SEPTEMBER 17, 2015

Once an organization reaches a meaningful size , usually more than 10 people or so, there are all sorts of internal political and alignment issues that naturally spring up. As an optimizer it is really easy to try and get ahead of that thought process and want to push, “we should test that!” That is your first test.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. Of course word-of-mouth from your friends matters, but I’d wager there are some trusted influencers that you follow as well. They have 1M+ followers and drive 2% - 5% engagement per post. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Halo Effect as a Persuasion Strategy.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

SEPTEMBER 3, 2020

I swiped up to purchase without ever leaving the app itself. Additionally, a user doesn't have to follow your account to see an ad from your brand. For instance, I don't follow Crest on Instagram, but I was still shown a Crest ad. Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 21) Context.

Networking 78

Networking Non-Profits Engineering Follow-up 78