The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?
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