ConversionXL

APRIL 10, 2018

For example, the most common screen size is still 780 x 1280 pixels. Connection speed affects user experience too. Finally, the user behavior on mobile is different too. Smartphone users tend to multitask, and their attention span is much shorter. Note, this wasn’t an A/B test. Screen size is one.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 28, 2016

The content is also fairly straightforward – it’s the experience you deliver to visitors. If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science).

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Bigger changes are more likely to change user behavior. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 3, 2018

Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

SEPTEMBER 17, 2015

Once everyone starts brainstorming, have them narrow down their changes into the 4 main types: Real Estate. That is your first test. People want to “connect” with users more or improve usability. Others believe you need a better “user experience” or that you need to improve the bounce rate. Did our users change?

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

ConversionXL

APRIL 12, 2017

Use dramaturgy to help define and visualize the plot of the experiences we design. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Traditionally, we think about end users. Pay them upfront so they don’t try to say X to get the money. Research and A/B testing.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Microsites are used when marketers want to create a different online experience for their audience separate from their main website. A type of online advertising that takes on the form and function of the platform it appears on. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78