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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. We''re All Part of These Experiments. That''s how websites work.".

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?