ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. In our own practice we started doing just that.

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A/B testing Start-ups Follow-up Conversion 114

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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A/B testing Technique Campaign Strategize 93

Hubspot

MAY 13, 2020

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

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A/B testing Campaign UX Territory 101

ConversionXL

NOVEMBER 16, 2017

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. Every marketer wants higher conversion rates, and A/B testing and personalization are simply two ways to drive more conversions. Why and when you should use A/B testing and personalization.

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A/B testing Referrals Conversion Technique 124

ClickFunnels

JANUARY 18, 2023

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. You can find proven affiliate products for pretty much any niche imaginable there.

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Product A/B testing Lead generation Niche 246

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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A/B testing Cross-sell Campaign Represent 133

ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. Like making your product better. Conclusion.

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ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

DECEMBER 12, 2016

This post will outline 16 A/B test ideas based on that data. Whether you’re just starting your first A/B tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Emphasize wide-appeal products.

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A/B testing UX Cross-sell User Experience 124

ConversionXL

SEPTEMBER 29, 2015

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. .”

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A/B testing Non-Profits Conversion Represent 128

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

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A/B testing E-commerce Clients User Experience 104

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Try it out here.

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A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

JANUARY 17, 2017

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. As LawnStarter’s CTO, he heads their technical efforts, which includes experimentation across their product and communications.

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A/B testing Engineering User Experience Click Through Rate 110

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Show the product, the hero shot or an image reinforcing your main message. We’ll outline them here.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Show the product, the hero shot or an image reinforcing your main message. We’ll outline them here.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. Moreover, all tests were run for a minimum of 3 business cycles and based on at least 200 conversions and a confidence level of 95%.

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A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

SEPTEMBER 24, 2015

For example, let’s say you run a simple A/B test from Tuesday to Thursday. To identify whether or not your tests are polluted, run through the four most common types of sample pollution. As you know, time is a major factor when it comes to testing. How long should I let my test run?” Length Pollution.

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A/B testing Represent E-commerce Gaming 111

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? It’s easy!

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A/B testing Conversion Clients Start-ups 110

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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A/B testing Objectives and Key Results E-commerce Real Estate 131

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

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Product Quota Objectives and Key Results CRM 130

ConversionXL

OCTOBER 26, 2015

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. Though, there is the surprising (fluke) occasion that it helps a test. Other Tips To Prevent Flicker Effect.

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A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

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A/B testing Non-Profits Conversion Follow-up 77

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

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A/B testing E-commerce Follow-up Conversion 66

ConversionXL

MAY 7, 2015

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? What you should consider when running multiple simultaneous tests. User comes to your home page, gets to be part of test A.

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A/B testing Start-ups Education Presentation 117

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

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A/B testing Conversion Technique Follow-up 246

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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A/B testing Minimum Viable Product High impact Promote 75

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

Product 109

Product A/B testing Retail Presentation 109

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

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A/B testing Real Estate CRM Start-ups 77

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.

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A/B testing Click Through Rate UX Engineering 109

ConversionXL

MAY 19, 2015

While we can never be 100% certain in a hypothesis (even if the tests win – we won’t know why it actually worked, we’ll just have some possible explanations), there are ways to be more confident – so you’d know whether it makes sense to keep iterating. People in your user tests have problems with the page.

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A/B testing Drivers/motivators Follow-up Gaming 106

Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. B2C marketers are often A/B testing different strategies to optimize campaigns. downloading a guide, visiting a specific product page) to identify leads getting ready to buy.

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B2C A/B testing Retail B2B 97

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. The importance of customizing product options for better upsell opportunities cannot be overstated; hence we’ll look at implementing customization tools.

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Product A/B testing Cross-sell Technique 52

Search Engine Land

FEBRUARY 14, 2024

With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. These technologies are particularly adept at routine task automation, such as appointment scheduling and basic inquiries, and even providing the right product recommendations.

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Campaign A/B testing Objectives and Key Results Appointment 116

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Why we care. Why is Google Optimize sunsetting? Get the daily newsletter search marketers rely on.

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A/B testing User Experience Engineering Launch 113

Martech

MAY 16, 2024

Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Example : Imagine you’re engaging with the chat software on your product page. Conduct A/B Testing Once the automations are running you must be sure they are optimized.

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A/B testing Campaign Lead generation Technology 117