ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software.

A/B testing 134

A/B testing Engineering Government Start-ups 134

ConversionXL

SEPTEMBER 24, 2015

In Bart’s words, “If you don’t know about sample pollution, stop testing.”. The first step to running better tests is to really understand sampling. Is it representative? Representative Samples. The key here is to have a representative sample. As you know, time is a major factor when it comes to testing.

A/B testing 111

A/B testing Represent E-commerce Gaming 111

ConversionXL

FEBRUARY 20, 2015

A/B testing is great, and very easy to do these days. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Now the internet is flooded with A/B testing posts and case studies full of b t data, imaginary wins. Tools are getting better and better.

A/B testing 110

A/B testing Conversion Represent Legal 110

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

JANUARY 17, 2017

” A/B Testing Beyond the Landing Page. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. We also put a lot of effort into testing product communication (emails, SMS, and push notifications) to drive users into our product.

A/B testing 110

A/B testing Engineering User Experience Click Through Rate 110

ConversionXL

DECEMBER 18, 2014

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

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A/B testing Lead generation Trust Represent 117

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

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A/B testing Territory Clients Technology 86

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. They’re a good starting place for test ideas as well. Sure enough, a lot of the answers were similar.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. The post 11 Things That Work More Often Than Not in A/B Tests appeared first on ConversionXL.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JANUARY 22, 2015

If you run solid A/B tests that yield real lifts ( not imaginary ones ), you should be able to track these lifts down the road. In my opinion, 90% of all test results are measured wrong because people care not enough about statistics and proper market research. Everything else is b t.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. Reality of Sample Size and Timing in Email A/B Tests.

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A/B testing Contact Start-ups Represent 73

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. More than 50% and your segment will represent your entire population. Conclusion.

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A/B testing Conversion User Experience Start-ups 72

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. Look for opportunities to test things out. One day I noticed a significant UX difference from when I was last on the site.

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A/B testing UX B2C Referrals 113

Martech

NOVEMBER 27, 2023

This allows customers to engage with a representative who can guide them through the subscription process, answer questions, and address any concerns they may have. – Tactics: Train customer service representatives to provide personalized recommendations based on customer needs and preferences. Get MarTech! In your inbox.

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A/B testing Represent Follow-up Customers 99

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

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A/B testing Objectives and Key Results Click Through Rate Campaign 109

ClickFunnels

JANUARY 8, 2023

Your email list represents traffic that you own. Use A/B Testing To Optimize Your Emails If you want to maximize the effectiveness of your emails, you need to be testing them. This is where A/B testing comes in. But your email list is yours. That’s why it’s so valuable.

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Campaign A/B testing Click Through Rate Trust 130

Salesforce

DECEMBER 11, 2023

By using AI, you increase your chances to understand and represent your customer’s preferences. In doing so, AI not only enhances customer experiences but also makes them inclusive, ensuring a diverse range of customer preferences are represented.

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A/B testing Click Through Rate Campaign Represent 116

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. We don’t know for a fact if our hypothesis is correct, otherwise why would we be testing on the first place?

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A/B testing Represent Non-Profits Price 133

ClickFunnels

JANUARY 26, 2022

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel. The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Instagram Ads.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. Ideally, a sales representative can update the program in real-time, from wherever they are. So, representatives scrutinize platforms’ security measures.

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Territory Represent Sales Lead generation 342

Search Engine Land

FEBRUARY 8, 2024

Aside from location-based targeting, audiences represent the primary targeting method in paid social media. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly. These audiences can be people who: Engaged with your brand.

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Objectives and Key Results A/B testing Campaign Price 128

ConversionXL

NOVEMBER 12, 2020

Obviously, roughly 200 businesses not having a website isn’t representative of all small businesses and the study doesn’t have any additional data about whether it’s a representative sample. Only 1 in 7 AB tests are winners, give or take. . However, I wanted to share some harsh reality about our testing experiences.

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A/B testing Represent Construction Start-ups 113

Highspot

MARCH 21, 2024

Create momentum with Attention, Interest, Desire, and Action (AIDA) The AIDA model represents the stages a potential customer goes through before purchasing. Unsubscribe rate = (Number of unsubscribes / Total emails delivered) x 100 A/B testing Consider doing A/B testing for your emails to measure their effectiveness further.

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A/B testing Sales Follow-up Click Through Rate 96

ConversionXL

OCTOBER 13, 2020

Let’s see what A/B testing data has to say on the matter by looking at things from both sides. Each menu represents a specific section on the website, allowing the visitor to know which page section they want to go to. It represents the sub-sections and groups and helps classify the content into their respective sections.

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A/B testing User Experience Conversion Represent 112

ConversionXL

MARCH 3, 2021

3) Write highly-targeted ad copy and utilize A/B testing. With the Google Ads built-in A/B testing feature, you can also test out different headlines or descriptions to see which performs better. Example of Google Ads A/B testing feature. Image Source: Hallam ).

Campaign 146

Campaign Prospecting A/B testing Conversion 146

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. An account is the top level of your organization hierarchy, and it usually represents a company. Redirect Tests. Image Source.

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A/B testing Objectives and Key Results GTM Represent 102

Lead Fuze

SEPTEMBER 30, 2023

A/B Testing and Optimizing Outreach Messages Crafting messages that are tailored to the target audience is essential for an effective outreach strategy. One significant way that AI can improve your team’s performance is through A/B testing of your outreach messages. “Did you know?

A/B testing 52

A/B testing Objectives and Key Results Sales Gaming 52

ConversionXL

JULY 30, 2018

You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. The test has been running for two months.

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A/B testing X-functional Represent Conversion 100

Lead Fuze

JULY 7, 2023

That’s why it’s crucial to test and refine your approach until you find what works best. By leveraging A/B testing, you can tweak your upselling strategies while still maintaining customer satisfaction. Another useful tool at your disposal is star review ratings.

Product 52

Product A/B testing Cross-sell Technique 52

ConversionXL

NOVEMBER 9, 2022

Representing data to stakeholders and team members to understand the market, progress, financials, etc. We’ll look at ways to represent data and insights like this in a moment. The quadrants often represent data points that indicate strengths vs. weaknesses, high variables vs. low variables, or good vs. bad. Externally.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 22, 2015

As mentioned in this SumAll article , sometimes A/A tests will come up with some quirky results, thus making you question the efficacy of your tools and your a/b testing plan. Now suppose you’ve run a test and received a p-value. When can I use one-tailed tests? What’s the difference? Does it matter?

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A/B testing Engineering Conversion Represent 107

ConversionXL

SEPTEMBER 23, 2014

A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win” Some tests get you 25% uplift in revenue, or even higher. And 12 months after running all those tests, the conversion rate is still pretty much the same. That can change in a day.

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A/B testing Represent Conversion Retail 124

Search Engine Land

NOVEMBER 2, 2023

In more advanced optimizations, you also consider optimizing images, adjusting prices, using performance labels and conducting A/B tests. Currently, only English is supported, although there's a potential for expansion into other languages through discussions with Google representatives.

Product 108

Product A/B testing Retail Presentation 108

Search Engine Land

OCTOBER 27, 2023

But reality sets in when you realize it’s often a junior Google representative or even a third-party service who needs to tick some boxes to meet quarterly goals, not necessarily tailored to your account’s context. This conflict of interest makes whatever “best practice” they recommend risky.

Non-Profits 121

Non-Profits A/B testing Campaign Networking 121

ClickFunnels

JANUARY 30, 2022

So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales? However, you can’t be certain of exactly what changes you should make unless you’re consistently A/B testing to find out what works and what doesn’t. And you need to be online to be found).

Real Estate 227

Real Estate A/B testing Represent Entertainment 227