ab-test-calculator 
ConversionXL
AUGUST 31, 2017
Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. Without further ado, here are the top A/B testing tools used by experts (click below to navigate to a specific tool): AB Tasty.
ConversionXL
JUNE 16, 2015
The test bombed – but why? And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. It is such an amazing journey to kind of learn AB testing. Because there’s so much to AB testing.
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ConversionXL
AUGUST 17, 2015
So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. Image Source : lots of controversy around this cartoon.
ConversionXL
DECEMBER 13, 2022
A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?
ConversionXL
NOVEMBER 10, 2015
Conversion optimization” and “testing” became the hottest topics on the strategic road maps of online marketing managers. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do. How boring is that?
ConversionXL
JANUARY 22, 2015
AB testing is supposed to be straightforward and extremely transparent. You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. It’s also questionable whether you should be re-testing it.
ConversionXL
DECEMBER 2, 2015
A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?
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