How to Create a Sense of Urgency in the Mind of Your Customer
Cerebral Selling
SEPTEMBER 12, 2022
They liked the demo and gave us the green light to help build a business case. We forecasted the deal to close but after ALL that work, they STILL didn’t move forward with us!” Our brains are hardwired to resist change, keeping us anchored to the status quo, even if it’s not working. The same goes for our customers.
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