article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

article thumbnail

10 things to do if your martech solution vendor gets bought

Martech

This can change many things, including price, customer service, contract enforcement and more. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Sometimes the acquiring company is stricter about contract terms,” said Petersen. “I’ve Product roadmap.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Buying Signals Too Many Sellers Miss, According to Experts

Salesforce

Here’s the hard truth: “You don’t know if they’re ready to buy until they tell you they’re ready to buy, and you can’t believe it until you get a signed contract,” said Richard Harris , sales coach and founder of The Harris Consulting Group. But do they really want to buy, or are they just window shopping?

Contract 119
article thumbnail

Sales Tech Game Changers: How to Get Contracts Signed 21x Faster

SBI

With Adobe, you can rely on trusted, legal electronic signatures and quickly see the benefits in your sales cycles. For example, our research shows that using Adobe Sign results in contracts being signed 21x faster than using paper-based signatures. Fourth, this digital automation improves account management and customer satisfaction.

article thumbnail

How to Successfully Shift to Consumption-Based Subscription Models

Smarter With Gartner

Term-based contracts’ costs are fixed and based on access not usage. A new contract results in a new revenue stream, but the resale opportunity occurs at the end of a predetermined time period, not the product’s end of life. Subscription business models disrupt that cycle. Consumption-based licensing is often pay-as-you-go.

article thumbnail

10 Sales Video Examples to Crush Quota from Call to Close

Sales Hacker

Prospects can tell right away that you’re not just another robo-dialer, and while they’ll appreciate the clarity with which video helps you explain concepts and contracts, they’ll be deeply persuaded by the fact that you’re a living breathing person they can trust. Explain the contract. And every touchpoint is an opportunity to use it.

Quota 81
article thumbnail

How to Open a Digital Marketing Agency: Essential Steps

Lead Fuze

You can start as an intern or entry-level employee and gradually work your way up through positions like account manager, project manager, or even creative director. This journey will provide invaluable lessons that will serve as the foundation for your future agency. Enter LLCs and SCorps.