Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Advertisers and agencies using Flight Control have two options for the creative used in audio ads. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 106

Campaign Strategic partnership Territory Sports 106

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Referrals 136

Referrals Strategic partnership CRM Launch 136