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How advertisers can take the lead in reducing carbon emissions

Martech

The media plan and data-driven estimates for the theoretical advertising campaign are taken from fifty-five’s real-world experiences. Its use of a theoretical client is a means of encouraging advertisers and agencies to draw parallels between their own campaigns and the study without intrinsic bias.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

It''s hard to imagine that it''s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today -- and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for their client, De Beers.