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How advertisers can take the lead in reducing carbon emissions

Martech

JANUARY 11, 2023

The study analyzed the digital campaign of a theoretical high-end French perfume brand and presented a methodology for calculating GHG emissions of advertising campaigns along with best practices and rapid emission-reduction recommendations. By allocating spend to GMPs, carbon can be priced into decisions for reducing emissions.

Transportation 106
Transportation Intrinsic Campaign Networking 106
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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

JUNE 13, 2014

Soon after the discovery, the British financiers behind the South African mining efforts realized the diamond market would be saturated if they didn''t do something about it. So in 1888, they set two audacious goals: 1) Monopolize diamond prices. 2) Stabilize the market. Image Credit: De Beers , Advertising Archives.

Intrinsic 78
Intrinsic Campaign Advertising/ Marketing Education 78
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