Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
Search Engine Land
JANUARY 6, 2023
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.
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