Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 85

E-commerce Electricity Pharmaceutical Engineering 85

Search Engine Land

JANUARY 6, 2023

How bad was Google’s spam problem then? But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because: We expect more from Google than we do in the past, searching for things we might not have in previous years. Our expectations of Google are higher.

Sports 125

Sports Gambling Manufacturing Launch 125

Search Engine Land

JANUARY 13, 2023

Shopify chat bug leads to titles with (1) in Google’s search results. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions.

Non-Profits 120

Non-Profits Engineering Networking CTR 120

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Engineering 94

Engineering Legal Retail Represent 94

Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. Google even tested this back in 2017.

Cross-sell 92

Cross-sell Engineering Referrals Gaming 92

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. Integrations include: Google, Bing, and Yahoo ads programs. Google Ads Editor.

Campaign 99

Campaign Launch Clients Price 99

ConversionXL

JANUARY 29, 2016

To implement something similar yourself, you can use AdWords Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. You can look inside your AdWords dimensions tab to break down which cities should get their custom remarketing ads first.

Campaign 91

Campaign Cross-sell Healthcare Retail 91