Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. Keeping up with these tools is impossible.

Entertainment 133

Entertainment Education Launch Presentation 133

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. You’ll want to capture users as they gain initial awareness by browsing the website or engaging with your ads, then create audiences based on these actions. This is possible with retargeting.

Healthcare 136

Healthcare Strategize Promote Campaign 136

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? The data includes actions that users take somewhere other than your website, such as: In-store purchases. Essentially, everyone should be testing offline conversion tracking. SUBSCRIBE See terms.

Conversion 117

Conversion SQL Campaign CRM 117

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 127

A/B testing Engineering Launch Drivers/motivators 127

Search Engine Land

DECEMBER 12, 2023

Tips for testing on a small budget. Display Display campaigns show your ads on the Google Display Network, typically on inventory located on other websites. Display placements can be hit or miss, so decide whether you want to test these in addition to Search. — Dylan Hey | SaaS & Agency (@dylan_hey) June 5, 2023 4.

Non-Profits 129

Non-Profits Campaign Networking Entertainment 129

Search Engine Land

JANUARY 4, 2024

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Match anchor text to user intent 3.

User Experience 133

User Experience Trust Follow-up Engineering 133

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” There is a shared agreement that AI may be a support tool due to people’s busy schedules.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Martech

NOVEMBER 10, 2023

Continuing to operate on Drupal 9 post-EOL increases the risk of security breaches, as vulnerabilities may become public that will only be patched in the more recent, supported versions of Drupal, as noted by Mark Dorison, CTO at Chromatic , a web agency specializing in Drupal migrations. Testing upgrade paths in staging environments.

Strategize 110

Strategize UX Technology Technology 110

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. Well, kudos to them. Usher) ,” (6.10).

Gaming 113

Gaming Campaign Clients Represent 113

ConversionXL

JULY 18, 2019

This post shares some of our top observations and a few takeaways about: When CROs choose to stop tests; Which types of experiments are most popular; How often personalization is part of the experimentation process; How many goals CROs set for an experiment; How costly “learning” from failed experiments can get. Let’s begin.

A/B testing 131

A/B testing Conversion Follow-up Contact 131

Search Engine Land

APRIL 15, 2024

In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Don’t take every recommendation.

Process 121

Process Objectives and Key Results Angle Follow-up 121

ClickFunnels

JANUARY 28, 2022

Want to know if this is the right tool for your online business? Do you regularly build websites for clients? Convertri is a funnel builder that was designed to help you convert website visitors into leads, leads into paying customers, and paying customers into repeat customers. Alternatives. Continue reading…. In a hurry?

A/B testing 148

A/B testing Launch Price Up-sell 148

Lead Fuze

JUNE 26, 2023

Understanding how to do marketing for a travel agency is crucial in today’s competitive travel industry. Successful travel agency marketing necessitates the adoption of appropriate tactics to draw in customers, improve sales, and create a thriving business.

Referrals 52

Referrals User Experience Clients Promote 52

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile.

E-commerce 97

E-commerce Territory Engineering Networking 97

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. Do looks really matter?

Real Estate 118

Real Estate Clients Networking Follow-up 118

Search Engine Land

JANUARY 11, 2024

Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e., Syntax trees Many syntax analysis tools create a tree diagram (syntax tree) to represent the hierarchical structure of a sentence, showing the relationships between different parts of the sentence. the price).

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Search Engine Land

JANUARY 6, 2023

Google working on fixing data in URL parameter tool. 2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows.

Sports 125

Sports Gambling Manufacturing Launch 125

ClickFunnels

AUGUST 8, 2021

But what makes us different is that we don’t just give you the tools to build a sales funnel, we also teach you everything that you need to know to build a successful online business. The co-founders of ClickFunnels grew ClickFunnels from zero to 10,000+ users in just one year. A/B testing. A/B testing. It’s that simple.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Lead Fuze

MAY 26, 2023

Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

A/B testing 78

A/B testing Engineering Launch Drivers/motivators 78

ConversionXL

OCTOBER 20, 2020

Shifting our focus from tools to users. As with most businesses, before they become data-driven, we had blind obsessions with certain tools that we believed would solve all our customer experience woes. But it’s almost like having the tool itself became the end goal rather than improving the user experience.

Territory 77

Territory UX Cross-sell A/B testing 77

Search Engine Land

JANUARY 12, 2023

Google Rich Results testing tool now reports on unloadable embedded resources. 2020: The tool could now report unloadable embedded resources, such as external elements included by a page. 2020: Agencies, SEOs, and resellers were not eligible for this program. Bing Adds An Internet Speed Test Tool To The Search Results.

Engineering 97

Engineering Transportation Launch Trust 97

ConversionXL

JUNE 16, 2020

While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency. You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

MARCH 6, 2023

Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business.

CTR 91

CTR E-commerce Territory Networking 91

Search Engine Land

DECEMBER 6, 2023

pricing information, product demos or category explainers) with the most relevant and popular user queries. If you’re an SEO professional working for an agency, now is the time to get to know your client’s products and industry-specific language if you haven’t already.

B2B 108

B2B B2C CRM Engineering 108

Search Engine Land

FEBRUARY 1, 2023

Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement. Honeycomb Puts Android 3.0

Engineering 129

Engineering Campaign Click Through Rate Launch 129

ConversionXL

NOVEMBER 10, 2021

Understand how users interact with your pages and ask yourself: Which pages get the most traffic? Research shows that over 42% of internet users worldwide now use ad blockers to reduce how much advertising they see. User privacy. users opted out of app tracking in the iOS 14.5 Where do visitors spend the most time?

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. The challenges of adtech.

Technology 114

Technology Technology E-commerce Campaign 114

Hubspot

AUGUST 19, 2020

Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I would've definitely struggled with using the software had it not been for the agency partner. The agency can look forward to more work and customers. Image Source.

Networking 96

Networking Presentation Launch Process 96

Search Engine Land

OCTOBER 27, 2023

But still, anyone who ran proper A/B tests back in the day knows that correctly set up automated bidding strategies outperform manual bidding 99% of the time. I’m happy Google Ads rolled them out and made a great tool almost 10 years ago. Indeed, you cannot see conversion paths per user cohort. And AI is a fantastic tool.

Non-Profits 122

Non-Profits A/B testing Campaign Networking 122

ConversionXL

DECEMBER 12, 2018

Some major findings this year: Global trends for prioritizing and investing in CRO; Which industry (Ecommerce, Lead Gen, SaaS, Agencies) is investing more in CRO; The biggest struggles of CROs; How much CROs make (by industry and work experience). Most CROs work at an agency (or as freelancers) or in ecommerce. Company type.

Conversion 125

Conversion Non-Profits A/B testing Teamwork 125

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Who uses or works with performance marketing tools?

E-commerce 98

E-commerce Commission Campaign Niche 98

Search Engine Land

JANUARY 28, 2023

6: Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts Feb. 6: Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts Feb. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.

Networking 127

Networking Retail Click Through Rate Engineering 127

ConversionXL

SEPTEMBER 9, 2020

On the screenshot below, you can see how I highlight the benefits my target audience gets by attending the WP Agency Summit. Regardless of the strategy you choose, know the type of user experience you want to create. WordPress) or go with a SaaS tool. The benefits: You’re using a free tool and just need to pay for hosting.

Niche 98

Niche Campaign Up-sell Networking 98

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. website, email, transactional, consent management), enabling audience creation and streamlined integrations with media activation endpoints. CPGs and third-party audiences.

Technology 91

Technology Technology Legal Retail 91

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Your call to action is the prompt you give readers or users to take a desired action.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Lead Fuze

JUNE 15, 2023

Gaining a thorough comprehension of your target demographic, their preferences and habits is essential in today’s competitive business climate; to this end, a market research agency can be invaluable as it specializes in gathering primary and secondary data to provide valuable insights. Why do companies use market research agencies?

Strategize 52

Strategize Angle Lead generation Growth 52