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How To Get Started With Email Segmentation

Salesforce

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? Retain loyal customers? A marketer gathers, analyzes, and acts on data. Boost engagement?

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services. Instead, think about upselling or cross-selling.