Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

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Search Engine Land

DECEMBER 15, 2023

This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself in generative AI-powered world while still benefiting from emerging technologies. Let’s think through all of these risks in more detail. What can AI take from your content?

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Search Engine Land

SEPTEMBER 1, 2023

” “Whether we’re publishing articles or blogs or we’re reviewing movies, it’s important to understand what schema we can leverage to help search engines to index our sites.” ” “As a result, the recipe and article structured data returned 101% increase in organic sessions.”

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Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content.

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Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles Monthly visits : 1.5 million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 But with much AI-powered content, why are collaborative articles so successful?

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A/B testing Click Through Rate Real Estate Niche 129

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! of marketers report using AI for article writing. produces this result.

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Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. And is there anything I need to be doing?” And who can blame them?

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Conversion Gaming Objectives and Key Results Referrals 124

Search Engine Land

MARCH 20, 2024

After listening intently to their initial thoughts, I ask them to read Danny Goodwin’s article, “ What is helpful content, according to Google? ” Is trustworthy and credible : Would you trust the information presented in this article? It’s worth noting that his article was written before ChatGPT was launched.

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Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Referring URLs We all see the traffic backlinks we get naturally, the ones that we’ve built, and what our affiliates send us. If they aren’t, start today while following all tracking laws.

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Search Engine Land

AUGUST 30, 2023

Let’s dive into the intricate details of configuring Google Publisher Center to amplify your articles and videos on Google News surfaces. Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces.

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Click Through Rate Follow-up Promote Engineering 140

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

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Education Entertainment Networking Legal 98

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

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B2B Customers Objectives and Key Results Price 115

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. And is there anything I need to be doing?” And who can blame them?

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Search Engine Land

OCTOBER 4, 2023

Google was also clear that this update would not be rolled back , and as of publication of this article, we have not seen that happen. If a page is covered in ads, and the user struggles to discern all the content on that page, then by its very nature, that page is no longer “helpful.” The problem?

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Niche UX Follow-up Start-ups 137

The Advantexe Advisor

JANUARY 30, 2024

It’s hard to ignore The Wall Street Journal article with the headline about more big layoffs in 2024. As we all know by now, the job market data indicates a very robust job market with unemployment remaining surprisingly low.

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Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. And it’s all just beginning.

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Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. I read that there are now 600 million blogs in the world. Some are written by sales experts. Some are written by marketing experts. Some are written by enablement experts.

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Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. The first and certainly most common is a blog. I’m talking about “hidden gems.”

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Partners in Excellence

DECEMBER 12, 2023

I wasn’t the only one, it seemed all my friends suffered with the same problem. College would have been fantastic if it weren’t for all those books and reports we had to write. To me, MacBeth was all about: “Macbeth,” a tragedy by William Shakespeare, depicts the rise and fall of Macbeth, a Scottish general.

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Construction Sports Education Strategize 101

Martech

MARCH 17, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. How to generate a B2B blog post with WriteSonic What sets WriteSonic (WS) apart from other tools is that it prompts you to use SEO-ready templates (workflows). That said, I’ll use a template to craft a 3,000-word article.

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Appointment B2C B2B Follow-up 81

Martech

SEPTEMBER 28, 2023

Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. However, the results I got working directly with ChatGPT were far better.

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Healthcare Entertainment Retail Education 125

Search Engine Land

FEBRUARY 21, 2024

They all think their content is great and high quality. And Google – despite its best efforts, all these years later, still hasn’t really figured it out. My first article, picked at random, was titled 5 best air purifiers for cigarette smoke we have tested. Is that at all helpful? But it isn’t. It just isn’t.

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Retail Start-ups Gaming Engineering 135

Search Engine Land

JUNE 9, 2023

Why the best word count for SEO doesn’t exist There is no “one size fits all” in terms of word count that will automatically make your pages more likely to rank. For example, let’s say you create a blog post targeted to a keyword… but it’s not ranking. So, what would make your blog better besides a bigger word count?

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Entertainment Engineering Follow-up Presentation 97

Search Engine Land

DECEMBER 1, 2023

An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. This will help those individual products to rank for those all-important searches from potential customers. PR is a great way to get backlinks from holiday-related articles.

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E-commerce Click Through Rate Strategic planning Pitch 130

Martech

MARCH 13, 2023

This is part one of a two-part article. It takes considerable time and effort to write high-quality blog posts. Because not all tools are created equal, we tested five popular AI writing assistants today. Step 3: Generate an article Try writing in blocks. In this part, we look at ChatGPT, Writer and Jasper.

Objectives and Key Results 74

Objectives and Key Results Price Follow-up Start-ups 74

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

Engineering 116

Engineering Clients Networking Education 116

Search Engine Land

DECEMBER 6, 2023

Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher. Extract a clear and detailed organizational structure that mirrors the site’s content.

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Niche User Experience CTR Click Through Rate 130

Search Engine Land

MARCH 23, 2023

But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. This article determines various ways ChatGPT can aid with content editing for SEO. All that said, let’s dive into what ChatGPT can do despite these limitations. Let’s use Jamie I.F.’s method: Uh-oh!

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Real Estate Conversion Price Engineering 96

Search Engine Land

FEBRUARY 19, 2024

A quick Google search for “SEO strategy” provides no shortage of articles. However, when reviewing these articles, I noticed that something was missing. The most prominent SEO strategy articles focus predominantly on planning rather than strategy. If mentioned at all, the only hat-tip to strategy is to create something better.

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Search Engine Land

JANUARY 22, 2024

You’ve probably heard all about it already. It’s my ball, and I’ll take it home if you don’t do as I say…’ We’ve all been there as kids. You’re out playing ball, and when things don’t go how the ball owner wants, the kid gets annoyed and threatens to stop playing with us all.

Engineering 120

Engineering Legal Education Trust 120

Heinz Marketing

OCTOBER 8, 2022

In this article for the Harvard Business Review, Dina Smith explores the common guilt around delegation. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. In this addition to his blog, Nir Eyal writes on the power and science behind manifestation.

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B2B Negotiate Strategize Education 121

The Advantexe Advisor

SEPTEMBER 29, 2023

In another month or two all of the pundits and so-called experts will start writing their end-of-year, “year in review” articles and blogs and many of them will say basically the same thing. If your business is up, it’s time to maintain and then carry that momentum into the next year.

Start-ups 89

Start-ups 89

Search Engine Land

JANUARY 28, 2023

.” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.” Read all about it in Google Takes Down Another Link Network, France’s Buzzea.

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Networking Retail Click Through Rate Engineering 124

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

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Strategize Education Price Service 128

Search Engine Land

AUGUST 14, 2023

People have long added external links to their blogs in hopes of being seen as relevant. If we build off Mueller’s example, imagine that we sell handbags and write an amazing article on how sustainable handbags are manufactured. When adding a link to your next blog post, ask yourself if it’s useful and helpful. a Redditor asked.

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Manufacturing Niche Follow-up Engineering 98

Search Engine Land

MAY 12, 2023

What if you had a hub on your website where all your visitors could discover your amazing content? A resource center is a hub where all your best content resides, on a page that’s laid out for a great user experience. As far as the content you’ll find inside a resource center, you’re not limited to blogs. Let’s talk about how.

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Niche UX User Experience Promote 95