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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Advertorials also have their critics.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Interactive Marketing Campaign Examples. Our audience is ultimately used to these mediums. Clash Up | Eko. Incorporated Interactive Trailer | Syfy. Conversational Marketing | HubSpot.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 92
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Each marketing campaign should have one specific message based on a single idea. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115
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This day in search marketing history: February 7

Search Engine Land

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Google Airs TV Ad During Super Bowl – But Why? 2010: The “Parisian Love” commercial had 1.2

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles.

Angle 76