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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Interactive Marketing Campaign Examples. Our audience is ultimately used to these mediums. Clash Up | Eko. Conversational Marketing | HubSpot.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

Angle 76
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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

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9 Ways to Sabotage Your Holiday Marketing Campaign

Hubspot

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

It uses marketing to raise brand awareness and get people excited about your products or services. Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. The state of demand generation in 2022. The message.

Referrals 115