Remove Angle Remove Click Through Rate Remove CTR Remove Sports
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. For example, ESPN is an authority in sports, but if they publish on an unrelated technology trend, they will not have the topical authority to be seen in Google News.

CTR 124
article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102