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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. And nobody wants that.:

Product 127
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The last 22 (part IV)

ConversionXL

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.