article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Until then, we SEOs will have to test and see what works.

CTR 136
article thumbnail

5 reasons why your content isn’t working and how to create helpful content Google wants to rank

Search Engine Land

This particular meta description is already decreasing CTR! Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. To create content that stands out, find unique angles and insights that your competitors have missed. The first one is obviously the title).

Angle 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR. Resource constraints? Syndicated reportage is preferable to no coverage.

CTR 136
article thumbnail

Keyword research for SEO: 6 questions you must ask yourself

Search Engine Land

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Covering a topic comprehensively is vital for two reasons. It helps Google "see" that you're a true authority on a subject. Your website user will find your blog infinitely useful.

CTR 102
article thumbnail

Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Optimize for Click-Through Rate (CTR): Craft compelling headlines and meta descriptions that entice users to click on the search result. Focus on providing comprehensive, informative, and actionable content that satisfies user queries.

article thumbnail

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. However, sometimes you find a relevant angle that's missing from your post.

CTR 78
article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling 101